Section A exemplar Answers Q2 and Q3.

Click on the link below for Section A exemplar answers for question 2 and question 3.

Make sure you look at all examples, but primarily the Level 4 ones.

https://harrisfederation-my.sharepoint.com/personal/l_amador_hfed_net/_layouts/15/guestaccess.aspx?folderid=1942ee086a8aa4a00aea1714baaef9e14&authkey=ARbU4XHHsSzn2FssKeahUMM

• What kind of content do they have? 
• Make a list of all the key words highlighted by the examiner.
• Make a note of the structure of the answers.
• Make a note of how they used the "other examples" of media texts.
• Look at the content of this blog post and make notes on any theories and issues and debates... get to know them well so you can apply them to a response.

After you have analysed these answers, you need to click here to sit this mock or this mock... can you apply these techniques to your own answers?

Section A content

Question 1 - media concepts (form, representation, institutions, audience, values and ideology) 

Question 2 - wider contexts

Question 3 - Media Issues and debates
The following represents an indication of the possible issues and debates currently prevalent in the study of the media. They may be added to or subtracted from, depending on their relevance.

• Representation and stereotyping
  
• Media effects
  
• Reality TV
  
• News Values
  
• Moral Panics
  
• Post 9/11 and the media
  
• Ownership and control
  
• Regulation and censorship
  
• Media technology and the digital revolution – changing technologies in the 21st century
  
• The effect of globalisation on the media 
  
  ___________________________________
  
  
  
  0. Media theories studied during the course might include: 
     
     Media analysis eg:
     
     • Semiotics (denotation connotation - making meaning through signs)
       
     • Structuralism and post-structuralism (Character and narrative Theories Vs Stuart Hall's audience readings)
       
     • Postmodernism and its critiques (The distinction between reality and media has collapsed. Baudrillard - Hyper reality)
       
       Politics and the Media eg:
       
     • Gender and ethnicity
       
     • Marxism: mass media exists to serve the ideological interests of the ruling class.
       Hegemony: The theory claims that the ideas of the ruling class come to be seen as the norm.
       
     • Liberal Pluralism: supports different views and opinions being passed through media. So, this means that media is completely free to express itself the way it sees fit.
       
       
       
       
       Consumption and Production eg:
     • Audience theories
       
     • Genre theories 
       

Femininity paper

Text 1





Text 2

Answer the questions below:

1] Evaluate the representation of femininity in both texts. 
[8 marks]

2] Do you think that official and unofficial promotion of a product contributes to its commercial success?
You may refer to other products to support your answer. 
[12 marks]

3] How successfully does new media reflect diversity of contemporary Britain? You must refer to other products to support your answer. 
[12 marks] 

Super Hero Paper

Text 1




Text 2




Questions:

Question 1
How are character archetypes constructed in the two texts?
(8 marks)


Question 2
How important is it that media products include unique selling points?
You may also refer to other media products to support your answer.

(12 marks)


Question 3
How successful are audiences in using new and digital media to represent themselves?
You must refer to other products to support your answer.
(12 marks)

Paper on Redrow and Trews

Media Product One: An advertisement for the London Collection: Luxury Apartments by Redrow Homes.

Media Product Two: Extract from ‘The Trews Report’ – Britain’s richest MP buys the New Era housing estate in Hoxton, London – 93 families devastated by increase in rent.
Redrow Homes are a nationwide organisation; their website describes them as a ‘premium homebuilding company’. They advertise their properties on a variety of platforms, including television, online and by using social media. This advert was first broadcast in January 2015, but was withdrawn by Redrow after it was criticised online for portraying an unattainable lifestyle for most Londoners. A Redrow spokesperson admitted “we maybe didn’t get it quite right with this one”.

‘The Trews’ is a YouTube based web series by broadcaster/actor/comic Russell Brand. With a new episode appearing approximately every week, it involves Brand discussing a range of contemporary media topics, offering his opinion on events alongside interviews and clips from a series of collaborators. The name ‘The Trews’ is a merging of two separate words, ‘true’ and ‘news’, and the series is part of Brand’s attempts to engage a wider section of society with current affairs and political events. In March 2015, ‘The Trews’ exceeded one million subscribers.

Question 1
What media language techniques are used to make each product appear authoritative and

trustworthy? [8 marks]


Question 2

How do media products encourage audiences to agree with a certain set of values and beliefs?

You may refer to other media products to support your answer. [12 marks]


Question 3

Should the media provide accessible platforms for alternative or oppositional voices?

You should refer to other media products to support your answer.

[12 marks] 

Paper on age

Question 1
Evaluate how the techniques used attempt to create excitement.

Question 2
How do media products encourage audiences to agree with a certain set of values and beliefs?  You may refer to other products to support your answer.

Question 3
Is the media able to challenge traditional representations of age? You should refer to other media products to support your answer. 

Ongoing Revision Tasks

Ongoing Revision Tasks

• Analyse the Section A mark scheme
• Revise all media concepts
• Familiarise yourself with the media language in this revision checklist
• Create/use your flashcards to test your knowledge of definitions
• Re-write media language definitions from the glossary again and again
• Revise media theorists who could support you in 12 mark questions
• Find two unseen texts and write some Section A questions
• Analyse these exemplar PEEL paragraphs
• Re-write them in your own words, in respect to a different example text
• Set yourself a past paper question in timed exam conditions
• Revise alternative/oppositional readings, to provide opportunities to evaluate

Do this sample paper on masculinity