Media Product One: An advertisement for the London Collection: Luxury Apartments by Redrow
Homes.
Media Product Two: Extract from ‘The Trews Report’ – Britain’s richest MP buys the New Era housing estate in Hoxton, London – 93 families devastated by increase in rent.
Redrow Homes are a nationwide organisation; their website describes them as a ‘premium homebuilding company’. They advertise their properties on a variety of platforms, including television, online and by using social media. This advert was first broadcast in January 2015, but was withdrawn by Redrow after it was criticised online for portraying an unattainable lifestyle for most Londoners. A Redrow spokesperson admitted “we maybe didn’t get it quite right with this one”.
‘The Trews’ is a YouTube based web series by broadcaster/actor/comic Russell Brand. With a new episode appearing approximately every week, it involves Brand discussing a range of contemporary media topics, offering his opinion on events alongside interviews and clips from a series of collaborators. The name ‘The Trews’ is a merging of two separate words, ‘true’ and ‘news’, and the series is part of Brand’s attempts to engage a wider section of society with current affairs and political events. In March 2015, ‘The Trews’ exceeded one million subscribers.
Question 1
What media language techniques are used to make each product appear authoritative and
Media Product Two: Extract from ‘The Trews Report’ – Britain’s richest MP buys the New Era housing estate in Hoxton, London – 93 families devastated by increase in rent.
Redrow Homes are a nationwide organisation; their website describes them as a ‘premium homebuilding company’. They advertise their properties on a variety of platforms, including television, online and by using social media. This advert was first broadcast in January 2015, but was withdrawn by Redrow after it was criticised online for portraying an unattainable lifestyle for most Londoners. A Redrow spokesperson admitted “we maybe didn’t get it quite right with this one”.
‘The Trews’ is a YouTube based web series by broadcaster/actor/comic Russell Brand. With a new episode appearing approximately every week, it involves Brand discussing a range of contemporary media topics, offering his opinion on events alongside interviews and clips from a series of collaborators. The name ‘The Trews’ is a merging of two separate words, ‘true’ and ‘news’, and the series is part of Brand’s attempts to engage a wider section of society with current affairs and political events. In March 2015, ‘The Trews’ exceeded one million subscribers.
Question 1
What media language techniques are used to make each product appear authoritative and
trustworthy? [8 marks]
Question 2
Question 2
How do media products encourage audiences to agree with a certain set of values and
beliefs?
You may refer to other media products to support your answer. [12 marks]
Question 3
Question 3
Should the media provide accessible platforms for alternative or oppositional voices?
You should refer to other media products to support your answer.
[12 marks]
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