Wednesday, 26 April 2017

Media Concepts

MIGRAIN

Media Concepts

Assess how confident you are with each media concept. 

Media Forms
Ideology
Genre
Representations
Audiences
Institutions
Narrative

Be prepared to start an individual research and revision plan, designed to improve your ability to confidently refer to media theorists and language across all key concepts.


Remember to always break each concept down into sub-media language words.



MEDIA FORMS

Mise-en-scene, costume, props, positioning, body language

Sound (diagetic,non)

Cinematography, camera angles, camera movement

Editing, pace, rhythm, speed, jump cuts, length of shot, transactions.

Lighting, low key, high key, mood, ambience, colour.

Special Effects, CGI, titles.




INSTITUTIONS 

Who makes the product? What importance does that have?

(E.g. production company, e.g. Disney, Fox, BBC, CH 4, The Daily Mirror)

Budget, structure, private, public, profit driven, charity.




GENRE


Codes and conventions.

Propps typical characters.

Expectation of audiences.

Restriction on institutions.

Examples of hybrids.

Breaking conventions. Unique selling points.



REPRESENTATION



Objectification. Feminist theory.

Self-actualisation.

Mediation. Moral Panics.

Barthes (semiotics) connotations and denotations.

Oppositional, negotiated and dominant reading. Stuart Hall.

Stereotypes/Countertypes, Star power. Dyer, Medurst.



AUDIENCE


Active vs Passive

Target Audience. Demographics, Socio Economic

Audience Gratifications, Personal Identity, Personal Relationship, Diversion/Escapism, Surveillance.

Young and Rubicams.

Tribe Theory.

Participatory culture.



IDEOLOGY 

Beliefs, morals, values and viewpoints.

What they want you to think.

Brand values of product.

Remix culture.

Citizen Journalism.

Moral Panics.


NARRATIVE 



Proppian, Todorov.

Subverted narratives. Nonlinear. Flashbacks.

Enigma codes.

Binary oppositions.

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