MIGRAIN
Media Concepts
Assess how confident you are with each media concept.
Media Forms
Ideology
Genre
RepresentationsAudiences
Institutions
Narrative
Be prepared to start an individual research and revision plan, designed to improve your ability to confidently refer to media theorists and language across all key concepts.
Remember to always break each concept down into sub-media language words.
MEDIA FORMS
Mise-en-scene, costume, props, positioning, body language
Sound (diagetic,non)
Cinematography, camera angles, camera movement
Editing, pace, rhythm, speed, jump cuts, length of shot, transactions.
Lighting, low key, high key, mood, ambience, colour.
Special Effects, CGI, titles.
INSTITUTIONS
Who makes the product? What importance does that have?
(E.g. production company, e.g. Disney, Fox, BBC, CH 4, The Daily Mirror)
Budget, structure, private, public, profit driven, charity.
GENRE
Codes and conventions.
Propps typical characters.
Expectation of audiences.
Restriction on institutions.
Examples of hybrids.
Breaking conventions. Unique selling points.
REPRESENTATION
Objectification. Feminist theory.
Self-actualisation.
Mediation. Moral Panics.
Barthes (semiotics) connotations and denotations.
Oppositional, negotiated and dominant reading. Stuart Hall.
Stereotypes/Countertypes, Star power. Dyer, Medurst.
AUDIENCE
Active vs Passive
Target Audience. Demographics, Socio Economic
Audience Gratifications, Personal Identity, Personal Relationship, Diversion/Escapism, Surveillance.
Young and Rubicams.
Tribe Theory.
Participatory culture.
IDEOLOGY
Proppian, Todorov.
Subverted narratives. Nonlinear. Flashbacks.
Enigma codes.
Binary oppositions.
Assess how confident you are with each media concept.
Media Forms
Ideology
Genre
RepresentationsAudiences
Institutions
Narrative
Be prepared to start an individual research and revision plan, designed to improve your ability to confidently refer to media theorists and language across all key concepts.
Remember to always break each concept down into sub-media language words.
MEDIA FORMS
Mise-en-scene, costume, props, positioning, body language
Sound (diagetic,non)
Cinematography, camera angles, camera movement
Editing, pace, rhythm, speed, jump cuts, length of shot, transactions.
Lighting, low key, high key, mood, ambience, colour.
Special Effects, CGI, titles.
INSTITUTIONS
Who makes the product? What importance does that have?
(E.g. production company, e.g. Disney, Fox, BBC, CH 4, The Daily Mirror)
Budget, structure, private, public, profit driven, charity.
GENRE
Codes and conventions.
Propps typical characters.
Expectation of audiences.
Restriction on institutions.
Examples of hybrids.
Breaking conventions. Unique selling points.
REPRESENTATION
Objectification. Feminist theory.
Self-actualisation.
Mediation. Moral Panics.
Barthes (semiotics) connotations and denotations.
Oppositional, negotiated and dominant reading. Stuart Hall.
Stereotypes/Countertypes, Star power. Dyer, Medurst.
AUDIENCE
Active vs Passive
Target Audience. Demographics, Socio Economic
Audience Gratifications, Personal Identity, Personal Relationship, Diversion/Escapism, Surveillance.
Young and Rubicams.
Tribe Theory.
Participatory culture.
IDEOLOGY
Beliefs, morals, values and viewpoints.
What they want you to think.
Brand values of product.
Remix culture.
Citizen Journalism.
Moral Panics.
NARRATIVE
What they want you to think.
Brand values of product.
Remix culture.
Citizen Journalism.
Moral Panics.
NARRATIVE
Proppian, Todorov.
Subverted narratives. Nonlinear. Flashbacks.
Enigma codes.
Binary oppositions.
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